Gery Gone Mad is a leading FMCG (Fast Moving Consumer Goods) company known for its high-quality products. The company was facing a challenge in measuring the impact of its digital ads on sales due to the extended sales cycle of FMCG products. In an effort to address this challenge, the company decided to launch a digital marketing campaign to measure the impact of its digital ads on sales.

Objective: The main objective of the campaign was to measure the impact of digital ads on sales and understand the effectiveness of its digital marketing efforts. The company wanted to identify the most effective channels and strategies for reaching its target audience and driving sales.

Challenge: The biggest challenge for Gery Gone Mad was the extended sales cycle of FMCG products. The measurement of impact during the campaign period was ambiguous, making it difficult to accurately assess the effectiveness of its digital marketing efforts.

Strategy: To overcome this challenge, Gery Gone Mad decided to integrate consumer promo offers into its digital ads. The company also focused on creating crisp and clear communications that would capture the attention of its target audience. The company used location-specific adverts on Facebook and Instagram to build promo awareness and reach its target audience.

Result: The campaign was a huge success, generating 94k+ cashback registrations and 2,374 registrations for the mega prize. The company also garnered 10k+ followers on Facebook and 2k+ on Instagram as an extension to the campaign. These results provided valuable insights into the impact of digital ads on sales and helped the company understand the most effective channels and strategies for reaching its target audience.